SEO is not all about working hard and ranking the keywords with the more search volume to increase the traffic to the website. Even you can act smartly and increase the traffic to the website by ranking for many low volume keywords instead of ranking for single high volume keywords with huge competition.
How to increase traffic with the low search volume keywords?
When your ultimate aim is to increase the traffic to your website, then you can do it smartly by ranking the keywords which have decent search volume and the less competition. When you try to rank for the single keyword with the huge search volume and heavy competition, then you need to put lots of effort for that single term.
Instead, choose many keywords which have decent search volume and less competition to rank. The main advantage of doing this is that you can improve the traffic gradually and even if some keyword drops in the ranks, it will not literally affect the overall traffic of your website.
How to find the low volume keywords?
Use the Google keyword planner tool to find the low search volume keywords with high potential. Mostly the long tail keywords will have less search volume and also comparatively they are easier to rank as well. For instance, if you are choosing the keyword “seo company in UK” which has more search volume and heavy competition, Instead of this, you can choose the long tail keywords like “seo company in uk with good reviews”, “best seo company in uk for business”, etc.
These kind of keywords are comparatively easy to rank and can budge to top of the Google very soon. As a website owner, you should think and act smartly to increase the traffic to your website easily. Hence focus on long tail keywords which have low search volume instead of choosing the single keyword with high search volume.