What is On page optimization?
On Page Optimization is like what you do is what it delivers. Every strategy you perform will reflect on Big G ranking. We don’t want to mess up with everything. We show you what really needs and what really works. Let us come to the mark straight away!
On Page Optimization is performing the strategy around your content on the web page. A Genuine On Page Optimization boost the ranking of a page which you would like to do. The experts are not to bore you anymore by mixing up the same things for a while. We do practically and share the knowledge among others; Because Knowledge is not one’s own property to keep with and die.
On Page SEO Techniques:
The On Page SEO Techniques which are “enough to rank a website“.
Here, we listed the On-Page SEO Strategies, which we do in our own way and resulted high.
The Niche you select should be relevant to the content you provide on your website. Niche is a topic you choose as your domain name. If so the Niche is irrelevant to the content then it will make no sense on visitors points of view. For instance, Neil Patel is an expert in SEO, his website named after him ranks for most of the terminology in SEO, but for a newcomer, it is just a name. If you can relate, that would be great.
The Navigation is similar to the way everyone navigates in Google Maps. When a user visits your website, it must be easy for them to traverse quickly into every service or menu on your site. Sketch it and work on it manually, as simple as that.
Perfect UI (User Interface) will get you to the Perfect UX (User Experience), which Search Engine Optimization Highly demands. No point in ranking a website at the top, who visits and exhaust after worst experience on the website.
The time in which users return back from the landing page is bounce rate. It will be measured in terms of percentage. If a website’s bounce rate low, then we can conclude that visitors are staying back and spending some useful time in the website.
Keyword Selection/Focus Keyword:
Prior to everything you perform, get to know about the keyword which you would like to rank. Highly prefer the client’s suggestion by gaining domain knowledge, then move on to keyword selection tools available in the market.
In On-Page SEO, Whatever you do, it revolves around content. Like a heart to the man, it is content to On Page Optimization. Still, SEO beginners are not taking content into consideration. If you take the time to write own content with grammatical, Search Engine will take a quick time to rank your website. Believe in Content leads to unbelievable progress for any tough keyword. Meanwhile, make sure that there should be enough keyword presence in the content.
Check Readability level of the content which you wrote to ensure that there are no grammatical errors in the website. Plugins like Yoast will show error and level of readability.
Anything around 3% of keyword presence in the content would be great but not overdoing it. The density which you show should not be stuffed or repetitive.
The presence of keyword in above the fold of content. To be simpler, the importance should be given for keyword in the content.
Preferably, Anything above 1200 would be great and worthier enough to rank in SERP(Search Engine Results Page). Content length depends on the keyword competition and UI of the website.
The URL, which you set for a web page should be user understandable, in order to know what the web page really means. It will help in the return of visitors as they will remember the URL of a website. If possible, the presence of keyword is recommended.
The title which you set should be catchy and around 60 characters. Like, Playing with numbers, catchy words that attract people, can help better. The presence of keyword is recommended.
Less than 160 characters, you have to show what the web page is capable of. It is like a snippet/abstract of the page, where it should be descriptive enough as an answer to the requested query.
Use of attractive images will improve UX, which in turn reduces the bounce rate. Place appropriate images for the content in the web page with smaller in size to reduce the loading speed of web page. We have another chapter to explain out and out of Page Speed Optimization.
Alt Tag, Image Title and Description :
Alternative tag for the image is recommended with proper image title. Providing alt tags for the image will be more helpful for engaging users and crawlers as well.
Image Optimization helps to rank in Image results to drive traffic.
The text/phrase used for providing links, which can be an internal link or outbound link. Anchor text should be appropriate to the link provided, so it can be understandable and increase the trust flow the web page.
The major factor after ‘content’ in on page optimization. Internal linking between related article or web page is mandatory to increase trust flow and citation flow of the website. The presence of crawler inside the website as long as possible will help increase ranking of the website.
Links juice out of our website should be of the same category will make sense in providing outbound links. For instance, an outbound link from an educational website to cine website is not healthy.
Heading Tag includes H1, H2, H3, H4, H5, H6 and Bold. Based on priorities every tag can be used, but at the same time, it should not be overused.
Latent Semantic Indexing(LSI) is a keyword suggestion based on content relevancy. The presence of LSI in Title, Meta Description and Content will help to increase the content quality score.
Implementation of breadcrumbs will be useful in easy navigation for visitors. They can easily understand where the URL has been landed. Breadcrumbs increase the visibility in the search results among other results, which doesn’t have breadcrumbs.
A website should be easily navigable, so the users will be in comfort zone to traverse to any of the pages in a website. An improper structure will increase the bounce rate of a website.
After Developing a complete website, it will be having a collection of URL, which can be a Post / Page / Media File(Attachments). These are collectively listed in .xml file and for a WordPress Website it can be generated using SEO plugins like All in One SEO, Yoast SEO, etc.,
The Sitemap will be submitted to webmaster tools of the Search Engine to get indexed and ranked for a relevant keyword.
Integrate Webmaster Tools and Analytics to your Website. Webmaster helps you to fix errors in your website and get indexed by submitting the sitemap. Analytics by default will give complete stats of your website.
Do Social Media Integration with your website to receive link juice and authority.
By Far the leading search engine Google has signaled that SSL Certification for a website is one among the ranking factor in On-Page Optimization.
Video Embedding into a web page is a point where most of the website is missing completely. A Content along with related videos will make visitors engage in your for a long time.
Provide 301 redirects for the page/post which you had moved permanently. Use 404 Redirects to avoid broken links and page not found errors. Redirection solves some serious problems.
Regular Blog Posts with proper internal linking is a killer strategy in On Page Optimization. Blog Post on general topics related to your domain will help you to drive huge traffic to the website.
Enable Blog Commenting by authorizing each comment in your blog post to leave some genuine user content in the post.