What is Off- Page SEO?
Off-Page SEO relates to all the works that you do outside the website to make it perform well on the Google SERP. Usually, Backlinking is the only thing that comes into the people’s mind when they talk about the Off-Page SEO. But still there are many more to deal with, here let’s see about some Off-Page SEO techniques.
What are the Off-Page SEO Techniques?
- Social Signals
- Citation Building
- Guest Posting
- Social Bookmarking & Forum Posting
- Infographic/Video/PPT/PDF – Submission
Google considers the social signals as one of the main ranking factors. Sites with more social signals are expected to perform well on the SERP. Share the daily updates in your website in the social media platforms like Google+, Facebook, Linkedin, Twitter, Reddit, etc with the proper hashtags and the headlines. This will increase the traffic to your website.
Citation building is the representation of the NAP (Name, Address, Phone Number) of your business in the various places on the web. Citation building is usually a way of representing the business information on various places like business listings, directories, etc. This will help Google to better understand about your business website.
Guest posting is the way of publishing your own article in the other high authority websites and getting links from that post. Publishing the guest posts in the wide range of the relevant websites is the most natural way of building links to your business website.
Forum Posting & Social Bookmarking:
Participate in the Q/A forums like Quora, Fixya and try to help the users who are having questions about your business. This will help you to generate more traffic to the website and also to get the more brand outreach. Social Bookmarking is another source of traffic to your business website. Bookmark your webpage or the blog post on the popular social bookmarking sites to gain more traffic.
Infographic/PPT/PDF/Video – Submission:
When it comes to Off-Page SEO, when you create contents and populate them on the web by giving the link back to your website, then you are going to see massive improvements in the ranks. Infographic submission. PPT/PDF submission, video submission are the organic way of building links to the website.